Our Formula: Hypoallergenic, pH-balanced baby body wash and shampoo has no added parabens, sulfates, or dyes. Clinically proven safe for newborns and delicate skin. Pediatrician Tested: Johnson’s Head-To-Toe Baby Wash Shampoo is tested with Pediatricians Pure Love for Precious Moments: Johnson's Baby protects delicate skin & hair from dry-ness. Use with warm water and washcloth or hand to gently lather and rinse. Follow with Johnson’s Baby Lotion to moisturize and protect delicate skin from dryness.